Content Aspect

This site is a U.K. based site and was created to provide users with information regarding the different tourist’s attractions in the United Kingdom. This includes information on pubs, cafes, restaurants, and even clubs. The main target audience of this website includes tourists, and also even the people who live in the U.K. who just want to gain knowledge regarding the various opportunities available in their country. As soon as you reach the homepage of the website, you arrive to a page where there is a bunch of information all clustered together along with the advertisements. Not only is this very annoying because the ads are all very flashy animations, but also because it distracts you from all the information you actually want to read. This websites offers no creative ways for the user to interact with the website as there are no daily updates or any sort of forum or blog in which the user can participate in. There is also no sound but there are the animations in the advertisements which creates a sort of bland and dull atmosphere. Now when it comes to the information, this site isn't completely horrible but because of all the useless information all crammed in with all the useful, it almost destroys the importance for the useful. It attracts your attention away and distracts you entirely. Also, some of the graphics have been stretched or shrunk out of proportion and it has resulted in very blurry and once again, distractive images. The website contains no headers or sub headers as all the information has been crammed onto one page which is a very ineffective and inconvenient method of navigation for the users. Although the actual content and purpose of the website is well served and half decent, all the extra nonsense such as ads and random flashing pictures have turned this into a complicated mess of information.